STOP Struggling to Market Your Business On Your Own... Let Me Help You!

Hi, I'm Shannon McCaffery.

Would You Like Me to Personally Help You Make Your Next Launch Into a Profit Machine...


From The Desk of  Shannon M. McCaffery
Redding, CA
RE: Elite Strategic Product Launch Program

Hi There 🙂

I am currently looking for just a few people that I can provide with a massive increase to their online product launches in 2018 - 2019.

If you’re one of the handful of people that qualify, we will get on a strategy call together (just you and me) and I'll help you put together a step-by-step plan for quickly skyrocketing your next launch to amazing profits.

And It Won't Cost You A Thing!


Here's why it won't cost you a thing...

Because I'm not going to be charging you ANYTHING at all for this one-on-one call!  I'm sure you might be wondering why on earth would I do that?  Great question... so just hang on a  minute and I will explain.

First things first, if you qualify, here's how your free strategy call will work:


You and I will jump on a 60-minute call to take a look at your next online launch. (Doesn't matter if it's a product, service, course, membership site, etc.).

We'll look together at what it is you’re wanting to achieve with your online business, where things are at currently in relation to those goals, what you’re liking about your current business and what you’re frustrated with.

Next, armed with that information, I will help you create a customized plan of action that will immediately and dramatically increase your online profits while helping you do more of what you love and less of what you don’t.

By the end of the call you'll have your own personalized profit plan customized specifically to you, your goals, and your online business. Cool, right?

Then, after I share your plan with you...

...One of these 3 Things Will Happen:


1. You love your customized plan and decide to try and implement it to the best of your ability all on your own. If this is the case, I'll wish you the best of luck and will be anxious to hear back from you on your progress.

2. You love your customized plan and ask to become my client so I can personally help you implement and profit from it ASAP.

If this is the case, I'll enroll you in my private-clients program and you and I will work together on implementing your plan to help you get the fastest, most significant results possible with your plan - more on how that works in a bit.

3. You see no value in your customized plan whatsoever and feel like I wasted your time. In the unlikely event that this is the case, I will immediately send over $50 as my way of apologizing for "wasting" your time.

And that’s how your no-obligation strategy call will go.

So basically, the “worst” that can happen is you don’t like the plan I give you and I send you $50 for your time.

And of course the BEST that can happen is you and I work together over the coming months so I can help you massively increase your online income during 2017.

So What Do You Think? Will this Help You?


Depending on where you are in the process of growing your business, your custom plan I give you may include things like:

  • A guaranteed formula to creating your own online marketing funnel that will put your sales on autopilot. Why not make your online funnel work harder than you do?!
  • The best tools and template to get better, winning testimonials, get more butts in seats at your online and offline events.
  • Proven formulas, tools and techniques to create your own successful product launch.
  • Winning copywriting formulas and headlines that will help you take your copy to the bank. (PLUS when we work together I will share loads more where that came from and open up my swipe file vault and hand it over. AND I will even edit your copy for you!)
  • A plug and play email campaign you can deploy right away to generate immediate cash flow even from an inactive list
  • An awesome strategy for building a responsive list full of quality subscribers up to 10 times faster than your current lead generation funnel probably does
  • Back-end offer strategies to help you immediately start generating more income before you even start getting more traffic and customers
  • Proven product launch strategies, step by step plans, and everything you need to know to create a successful money-making product launch
  • And Much More!

And as I said, there’s no charge for this.

So Why Am I Making This Offer For Free?


Well, it's really quite simple...

As I hinted above, this initial strategy call is how I attract clients for my top-level private-clients coaching program.

My not-so-secret goal with offering you this free strategy call is to show you how I can truly help you and your business. And when we start our work together we can work towards your goal of creating an incredibly successful business.

Either you immediately see the value in our call and your action plan, and ask to become one of my private clients so I can help you create an incredibly successful business... or you don’t.

Assuming you do, and assuming I still have spots available in my private clients program, here's how it works:

First, let me answer the big money question... My fee for becoming one of my private clients is $1,500 a month, BUT in reality it shouldn’t “cost” you anything at all.

Why do I say that?

Simple: Because when you work with me, I'm an investment. With all of my experience in helping hundreds of people like yourself, I will help you start generating much more money than my monthly fee very quickly!

(In fact, the plan I’ll be giving you in our first conversation - which is free - will most likely start generating far more than $1,500 a month for you immediately.)

When you become one of my private clients...

YES, I Want My Free Consultation!

Here's Everything You Will Get

Elite Strategic Marketing Benefit #1: 3x Monthly One-On-One Strategic Coaching/Consulting

We will get together 3x every month by either phone, Skype or Zoom to spend 60 solid minutes working ON your business. These aren't your ordinary "coaching" calls. Yes there will be some of that, but these are brainstorming sessions where we go over whatever is on fire in your business. It could be looking over copy for new funnel pages, or planning out your next product or launch. The important thing is, together, we will create a solid marketing next steps plan that we will implement together.  The goal is to focus on the low hanging fruit so you can make money immediately.  AND in between our calls, I will be happy to look over your progress, check out your sales pages, funnel pages, emails, etc. I'm your marketing expert. You get to pick my brain, and I will also share with you all my proven templates, mind maps, flow charts, swipe files and so much more!

Elite Strategic Marketing Benefit #2: Implementation To Do Notes After Every Call

This is huge, no need to take detailed, copious notes on what you need to do after the call. I will type up next steps and what we agreed upon that we'd accomplish by our next call. This next step action email will help you stay on track until our next call. Plus it will ensure we don't forget anything important that we discussed. I have a ton of practice with all my project management skills and you will also be getting my experience and proven templates and swipe files as well.

Elite Strategic Marketing Benefit #3: Unlimited Email Access to Me!

I know you will have questions in between our calls, and you will have marketing materials or ideas you need feedback on, you will have unlimited access to me for the entire time we work together. I will ensure you have my personal private email and will have access to me 24/7.

Elite Strategic Marketing Benefit #4: Editing Your Copy & Giving You Proven Templates

Most if not all coaching type programs are around helping you stay on track and stick to your goals. As I said earlier, my program is a hybrid of coaching and consulting. Not only will be brainstorm, plan and implement, I will also look over all your copy and edit for you. This way you will be ensured that your copy is working harder for you.  Plus, I will give you templates to help you create the copy faster as well as headline, sales letter and many other swipe file examples that I've collected over the years.

Elite Strategic Marketing Benefit #5: Exclusive Mobile Phone Access to me

This is huge; almost no one has exclusive access to my mobile phone except my top tier clients. When you sign up to work with me, I will give you my mobile phone, so you will have exclusive access to me when you need me!

Elite Strategic Marketing Benefit #6: Free Access to My Courses, Swipe Files, & Proven Systems

I've created courses, tools, tips, flow charts and much more that have all come out of the work I've done with clients over my 10 years in my own business.  One of these is using surveys- questions to figure out what products to create, at what price, and what else you ought to have for your customers.  Surveys can also help give you proven testimonials, feedback on your events, services, customer services and so much more!  Plus when you start implementing surveys in your business, it starts a dialogue with your prospects and a conversation that will keep on giving as long as you're in business. This product shows you a proven method of not only creating your survey (With tons of proven questions for any things you need in your business.), but how to implement it, and how to increase your response rate and yes, much, much more!

Of all the things I've Created and Done Over the Years, this Program is Hands Down What I'm Most Proud of Because of How Quickly My Clients Get Results!

YES, I Want My Free Consultation!

So that's how my private clients program works and why I'm offering a limited number of these free strategy calls.

Now as I said earlier, if at the end of our conversation you decide you don’t want to become a client, that’s totally fine too. You definitely won't get any sales pressure from me because...

...The truth is, there are way more people who are super committed to their businesses, and who immediately see the value in jumping on this opportunity, than I could ever possibly have time to work with.

So there's no reason for me to try to “convince” somebody who’s on the fence to occupy one of the extremely limited spots in my program.

Make sense?

So to recap, here's exactly what I'm offering you today:

  • I’ll personally help you create a customized profit plan - for free.
  • Then, you can pay me later if (and only if) you decide you’d like to work with me one-on-one to help you implement that plan.
  • Plus, I’m guaranteeing you’ll find our time together immensely valuable - or I'll immediately send you $50 for having "wasted" your time.

(By the way - I have yet to have anyone say that I’ve wasted their time on this call. That’s why I’m completely confident making this no-brainer offer.)

I’ve been working with entrepreneurs and business owners since 2006. I know what works, and I know how to help others implement what works quickly and effectively. My clients stick with me for a long time AND often refer others to me because I get them results, which incidentally is why my private clients program has remained full without a single promotion since I launched it last year.

I’m making this offer of a free strategy call to provide value first and prove that I can help you, so I can then fill the handful of available spots in my private clients program with the exact right people who I'm confident I can get the fastest, most significant results for.

IMPORTANT: These Strategy Calls Are NOT For Everyone

I'm quite picky about who I schedule these strategy calls with. Due to how much time I dedicate to helping each one of my private clients get massive results, the amount of time I have available to conduct these free strategy calls is very limited.

I'd love to be able to set up calls with everyone who wants one but there just aren't enough hours in a day, which means I need to make sure I'm scheduling these strategy calls with the "right" people - those I'll be able to help the most.

So I've listed below some firm (but reasonable) criteria that need to be met in order for you and I to schedule our strategy call together. Sound fair?


Do You Meet The Following Criteria?

Please read carefully to see if you qualify to schedule a strategy call.

1. You should already have a good start on your business.

You don’t have to have a huge list yet or be making tons of sales, but you ought to be passionate about your business and what you're doing, and about your products and services you are creating and have a reasonable plan to get you there.

You don’t have to have a huge list of prospects yet or be making tons of sales, but you should have a clear idea of what your passion is and what you're promoting and how you will be making a difference to those you are attracting. If you don't have any idea what your niche is, you don't understand the concept of list building, and aren't at least open to the idea of creating offers (products or programs) of your own, you probably aren't ready yet for my program.

* Incidentally, if you DO already have a decent sized list and a product or two I have many proven strategies and templates, plus a ton of product launch experience making a lot of money with my clients so I can totally help you sell and launch these products and help you create your passive income and online marketing funnels. I always want your marketing to work harder than you do!

2. You must be interested in and able to genuinely help people.

Whatever niche market you’re in, the strategies and systems I’ll be helping you implement will all focus around you providing more and more real value to your market and building a strong, help-based business.

It doesn't matter how great the campaigns or strategies I share with you are... if you can't actually help people get results, it will be impossible to build a sustainable business.

I believe every body has something to offer but if you haven’t discovered what yours is yet, or you’re only interested in the money and couldn't care less about actually helping people, than this won't be a good fit and it's probably best that you pass on this offer.

3. You must feel super committed to making 2017 an amazing year!

How badly do you want it? How committed are you to working hard, learning new things and taking action this year to make it happen?

Are you willing and able to follow directions, see the big picture, stay focused, take action, and see things through?

Do you have enough time to work hard on your business this year and willing to do it?

4. You must be willing AND able to invest in your business.

My goal is to get you the fastest, most significant results possible. This will require investing up front on not only my monthly fee, but also on things like an important tool or two to help with your business.

Now with my fee, I'll help you increase your profits by far more than my monthly fees right away.  And tools... I won’t recommend any tools I don’t believe will quickly pay for themselves...

...but the point is that it often takes money to make money.

*If paying $1,500 for your initial month in my private clients program would be a huge strain on your finances, please don't apply for a strategy call yet. The purpose of these calls is to investigate the possibility of us working together and for me to prove I can help you.

Now if we have our call and you don't love the plan I give you or don't feel like we're a good fit for whatever reason, that's ok... You're under no obligation to become a client and we can walk away as friends.

But if you already know there's no way you'd be interested in signing up for my program - regardless of how quickly the plan I give you would show you a return on that investment - I'd respectfully ask that you not apply for a call at this time.

I wouldn't ever want to take somebody's last $1,500, and would prefer you come back and apply for a strategy call when it would be a no-brainer for you to follow through and work with me if at the end of our call you believed I could really help.

5. You must have a mic and speakers attached to your computer so we can use Skype, Zoom or another similar service for our calls.

Most computers these days come with a built in mic and speakers, but if yours doesn't we would need to figure something out for our calls.

The reason I choose to conduct our calls via the computer instead of phone is so I can share my screen with you to demonstrate strategies or resources for you live on our call.

And those are all my requirements! 🙂


Sound like you? If so, here’s what I want you to do next:


If you would like to talk to me personally about kicking your online business into a much higher gear right away in the new year, then I will be happy to set aside some time to speak with you.

Here’s how we can get that ball rolling immediately:

  • First, please re-read the criteria listed above if you just skimmed through it before, to make sure you qualify to apply for a strategy call.
  • Next, I’ll ask you to fill out a simple application (link below). There are no wrong answers - except untrue ones... I simply want to get an idea of where you’re at in your online journey, what you want to accomplish, how committed you are, etc.(hint: this also allows me to "weed out" those who aren’t serious enough about their businesses to spend a few minutes providing me with detailed responses to a handful of questions. These are the kind of people that probably wouldn’t take action on the plan I give them anyhow.)
  • Then, assuming I still have spots available in my program, I'll review your application and if I believe I'll be able to help you in a big way, I'll contact you within 3 business days so we can set up a time for our strategy call.Our call will probably last between 60 and 90 minutes, and is where we'll really dig in and begin working to figure out exactly how to get your business to where you’d like it to be.
  • If at the end of our call you see the value in becoming one of my private clients, fantastic! I’ll accept your first payment to get you enrolled right on the spot and we’ll schedule a time to officially get started A.S.A.P.
  • If at the end of our call you decide you don’t want to become a client - that’s OK too. I’ll wish you luck and that will be that.
  • And if at the end of our call you tell me I’ve wasted your time, I’ll apologize and send you $50 immediately.

This is literally a win-win for you!



Like I said earlier, due to the intense one-on-one time needed in order to provide you and my other clients with maximum results I have to limit how many people I can work with at a time.

Once I fill all the available spots in my program I will stop offering these free strategy calls so I can turn my focus to getting amazing results for those I’ve accepted on as private clients. So the window of opportunity for this offer really won’t be open for very long.

If you feel this opportunity is right for you, and you'd like to schedule a free strategy call, click the button below and fill out your application. Let's get started!

Here's to Your Amazing Success - Speak soon!

YES, I Want My Free Consultation!

Who am I & Why Listen to Me?

My career started out in marketing and sales. I worked out of my house and called on college professors all day long, cold-calling for the most part, the worst. (I worked for a higher education publishing company.) It taught me a ton of stuff though about people and about selling. And how it's not about selling anyone anything. It's all about building relationships and so much more I would find out as my career progressed into marketing.

I worked in market research for a big publishing company for 3 years; it was the turning point in my career. Back then we actually snail mailed the surveys and they professors actually had to fill them out and send them back. Then we input the data into our custom system and I created and analyzed all the date. And we used that to create some amazing textbooks for college professors. This is where the seed was planted for me on how when you ask specific questions, with guided answers, you can take that info and shape some amazing products and services.

After that I worked in International marketing, traveling around the world twice on the companies dime. The only challenge back then with publishing is companies kept buying and merging. So I was laid off quite a few times and always managed to land on my feet.  The last time I was laid off my mentor came to me and asked me to come work for him and he'd help me create my own marketing company, so I did, and that was 10 years ago.

I joined him and we build a pretty lucrative marketing business for him, including a mastermind and membership group. I was immersed in Dan Kennedy direct response marketing and I ate it up. I went to several events over the years, constantly building my business. Along the way I was also in Yanik Silver's mastermind, Jeff Walker's mastermind and ending up working for both of them at different times.  I helped Jeff create his Product Launch Manager program and that's where I learned all my skills about product launches and having done over hundreds of them over the years.

And it was the experience I needed to truly take my business to bigger heights. And my success attracted Dan Kennedy who asked me to speak on stage with him at event, now that was awesome.

I even ended up working for Dan Kennedy at Glazer Kennedy Insider's Circle doing their product launches, marketed and ran all their events, and was their affiliate manager. My skills, knowledge, expertise and relationships are what I can bring to the table to help you create big success in your business.

I went on to help countless entrepreneurs and Internet marketers create great success including Alex Mandossian, Jeff Walker, Yanik Silver and many others.  My area of expertise in working with these folks was focused around where we could make a big impact in their business quickly. It ranged from creating online products, to membership sites, and filling events and upselling to $12k programs.

I have a gift of accurately assessing your online marketing, pinpointing key areas to increase its impact, which in turn generates more money in the bank for you.

Product launches is also one area of tons of expertise. Not only did I work with Jeff Walker, I've also been involved in high 6 figure and 7 figure launches, including Jack Canfield and Lisa Sasevich.

One of my many proven tools I use with my clients is conducting hundreds of surveys and achieving amazing results to help them create new proven money-making products, get winning testimonials, and never guess again what their clients want or need from their business.

So now when I work with clients, I know where all the potholes are. I know where all the money will be sucked out of your business. I have a proven roadmap to help you be successful. Along with all the swipe files, templates, flowcharts and mind maps I’ve collected along the way. I’ve helped generate over $6 + million dollars for my clients. And I would love to work with you and help you create more success, more profit and help you help thousands of more people in your business!

Benefits of Working With Me

Why waste time working alone on marketing your business when you can instantly tap into my many years of marketing experience and expertise in online/internet marketing.  This way you can achieve your goals faster and so much easier!

Whatever your marketing challenge is in your business, I promise, I can help you overcome it, so you can be on your way to success in your business so much faster than doing it alone.

Whether you have a single project, need guidance, or help in creating a launch or whole online marketing funnel, this Elite Marketing Implementer program is for you.

When you work with me, I will customize and tailor this program to your business needs to help you where you are right now.

  • Benefit 1 - Stop overwhelm now, no more shiny objects, I will get your focused, on track and accomplishing your marketing goals
  • Benefit 2 - I have a huge toolbox of so many resources that I will give you so you can use proven tools, templates, techniques, strategies in your business to create success for you now
  • Benefit 3 - No need to hire someone to do your next product launch, work with me and I will guide you through the process to a successful launch
  • Benefit 4 - Save you from making big, very expensive mistakes by tapping into my knowledge and expertise
  • Benefit 5 - Will work with you to map out your customized online marketing funnel and be there every step of the way to help you get it implemented. (Including giving you proven swipe files and templates and editing your copy

Shout Outs From a Few of My Clients

Jack Canfield & Pamela Bruner

"Helped Turn Our New Book Into A Best-Seller!"

"We didn't know the first thing about product launches. What we did know was that we wanted our new book to become a best seller and we had hoped it would by doing a launch. There are so many people out there who you can hire as a product launch manager and we talked to MANY of them. Shannon came highly recommended to me by several people including Suzanne Evans and Alex Mandosian. Not only did she and her team knock our launch out of the park, they also created our online course and turned our launch into an evergreen product. I'd totally recommend Shannon to do your next launch, she made it easy with her proven plans, templates and the fact that she worked with and trained with Jeff Walker, who's the millionaire launch maker."

Jack Canfield & Pamela Bruner
Alex Mandossian

"Created Over $40k to the Bottom Line of Each Our Events!"

Harv Eker (author Secrets of the Millionaire Mind) and I created this unique course called Ultimate Internet Boot Camp where we trained over 6k people how to create their own moneymaking websites.  It was one of the most popular courses.  In the first year we were looking for a marketing and operations person to help take us to the next level.  That's when I was introduced to Shannon at a GKIC event and we hit it off. I put her through my very rigorous consulting hiring process and she passed with flying colors. She worked with us for over 2 years helping us grow the business to 7 plus figures.  She has many talents including building successful teams, managing several projects at once, managing large events, knows her marketing to get butts in seats. And she's an ace at upselling and maximizing evens. Her VIP strategy added more than $40k to our bottom line. She's the real deal.

Alex Mandossian
YES, I Want My Free Consultation!
Jeff Walker

"She'll Show You Exactly What You Need to do..."

“I use a ton of surveys in my business and it’s worked like gangbusters. My prospects and clients have really guided me on what they want and don’t want. And using this information has helped create an amazing business for me. I've known Shannon for a long time, and have worked with her, she’ll show you exactly what you need to do with her system to help you use surveys and super charge your business.”

Jeff Walker, Creator Product Launch Formula, Durango, CO
Rob Berkley

"Having Great Marketing Plans & Ideas Are Useful- Implementing Them Is Priceless!"

"When Shannon first approached me about turning over the implementation of my marketing to her company, I was very skeptical. After all, marketing is the lifeblood of our businesses and I couldn’t afford any mistakes. Well, it took about 2 hours to get over being skeptical. Overnight, Shannon, whom I call my “Chief Implementation Officer,” erased my marketing hassles and headaches. Instead of sweating over a laser printer at 11PM on a Sunday night, I now check my email inbox and see that Shannon has handled it. In addition to getting things done on time without errors, Shannon is a top-marketing strategist who understands big company marketing and is also expert in Dan Kennedy style marketing (perfect for small businesses). If you own or run a business, using Shannon as your Chief Implementation Officer is like being able to print money. And, without someone like her, you are losing valuable time and money.”

Rob Berkley,, West Tisbury, MA

Next Step: Simply Click on The "Yes I Want to Apply!"
Button Below to Get Started

I have an application process for this program. The reason for this is to ensure we're a good fit to work together. We will accomplish more in your business together when there's good synergy and we're on the same page with your growth and expansion of your business.

After you fill out the application, I will contact you to schedule your free consultation with me, it's THAT EASY!

YES, I Want My Free Consultation!
Susan Berkley

"You Have Just Saved Me a Ton of Money and Time
Creating Something for Which We Would Only Have Gotten Mediocre Results"

"I just surveyed my list about a 3 day event I am thinking of doing in NJ in November as well as what they want and what they are looking for. Following your survey course templates I easily created a THANK YOU page with a pdf download of an interview I had in my archives and we got 377 detailed responses overnight! I quickly learned that they don't want the NJ event but would do an online course and they want me to come to them, especially Florida...soooo I am creating a online course and then I will do a little road tour traveling to 3 or 4 cities in states they wanted for a one day live training attached to the course. The live seminar will be a bonus for course members or maybe I will make it an optional up sell. You have just saved me a ton of money and time creating something for which we would only have gotten mediocre results. With this unique tweak giving them exactly what they want, I predict this new program will easily bring in 6 figures. All thanks to Amazing Surveys!"

Susan Berkley,, Englewood Cliffs, NJ
Holly Getty

"She Helped Me Increased My Client Base So Fast!"

"With Shannon guiding my marketing campaign, she has unbelievably helped me increase my client base, and boost my sales in just 3 months! She took all the guesswork out of how to market successful by giving me proven tools, templates, and techniques so I was able to get tangible proven results- love her!"

Holly Getty, VP Calvin Klein, NY, NY
YES, I Want My Free Consultation!
Lara Riggio

"Proven Results With Way Less Time & Effort!"

"Working with Shannon has been an incredibly valuable investment. She’s taken the guesswork out of marketing and product launches for me, making all of my efforts in these areas way more profitable and efficient then ever before! She showed me that it makes much more sense to hire someone like her who is a marketing genius -- the results I get using her proven strategies, templates and techniques, creates greater success, saves me time and way less effort- money well spent."

Lara Riggio,, New York, NY
Debbie Phillips

"Shannon's Simply a Wiz When Creating Successful Proven Online Funnels"

"I’ve known Shannon for over 14 years and in fact, I was her first Executive Coach. I loved with her through all her career and life transitions. She was always so dedicated, enthusiastic, and such a voracious learner. It was really a privilege being her coach. So that’s why when I started my company- Women On Fire, I knew I had to hire her to help me. She’s simply a wiz when it comes to creating online marketing funnels, creating surveys to get at the heart of your prospects and all her wisdom on how to create a successful business online and offline. She’s the real thing when it comes to not only creating a memberships, but in figuring out how to create passive income. Don’t hesitate to work with her, just give her a call, like I did! ~ Debbie Phillips, Founder, Women On Fire- Get all the Inspiration, Strategies and Support from this wonderful community of women."

Debbie Phillips, CEO Women on Fire, West Tisbury, MA
YES, I Want My Free Consultation!